The Code Word That Stuck
Every company starts with an idea. Ours started with a code word.
For months, as we sketched out what a next-generation marketing company could be – faster, smarter, more accountable, more insight-driven – we needed a placeholder name. Something simple. Something no one would overthink. Internally, the shorthand became "Jetson."
It was never meant to last.
But as the work evolved, the word followed us everywhere: on early decks, in voice notes, in late-night Slack threads, and in the side margins of strategy docs. The more we pushed our thinking forward, the more "Jetson" seemed to encapsulate it. Not because we were chasing a cartoon vision of flying cars, but because of what the name suggested: a drive to imagine and create the future before it arrives.
Over time, the code word stopped being a label and started becoming a direction.
Why Jetson Endured
The world of The Jetsons wasn't compelling because of its gadgets. It was compelling because everything felt lighter, simpler, and designed to make life work better. Beneath the retro aesthetic was a persistent optimism that progress should make things easier, not more complicated.
That idea resonates with us.
At Jetson, the future isn't about inventing new widgets. It's about using the immense data and technology already at our fingertips in simpler, more intentional ways – and designing structures that keep the clients' best interests front and center.
It's a shift from complexity to clarity, from bloated systems to focused impact.
Meet Jetson
Part consultancy
A collective of senior marketing and communications professionals who have worked in and around the most successful brands in the world.
Part technology
A patented approach to insights that illuminate the most effective path to growth. Simply put: where to play, and how to win.
All in
A company established in 2026 and purpose-built to imagine and create the future of our discipline. A future that's more agile, more insightful, more accountable, and more valuable.
First Principles
Marketing as a strategic growth-driver, not a tactical cost-center.
Marketing isn't a bunch of tactics. It's a strategic POV on where and how to unlock growth.
Deeper insight, greater impact.
If we understand people more deeply, we know how to accelerate their journeys.
More accountability, less overhead.
Clients should pay for expertise and outcomes, not agency baggage.
Purpose-built, not off the shelf.
Clients' needs evolve, so the best teams are flexible, agile, and augmented by technology.
Competitive spirit, shared success.
If we're all going to work this hard, let's make it count – and have fun doing it.
So Why Keep the Name?
Because Jetson captured something essential: a mindset, a posture toward the future, a belief that marketing can be more than incremental optimizations – it can be transformative.
It began as a code word for a different kind of company, one built on first principles and forward thinking. It stuck because it earned its place. And now, it's our name.
Welcome to Jetson.
The Founder
Brooke Hovey
Founder & CEO
Brooke Hovey has spent her career helping brands and agencies grow by asking better questions, trying new approaches, and refusing to accept "the way it's always been done." She started in the early days of digital storytelling at GCI, built the global client excellence program at Cohn & Wolfe, and went on to play key leadership, growth and innovation roles at BCW and, later, Burson – one of the industry's most iconic global agencies.
Across those chapters, Brooke worked with brands in nearly every sector and led teams around the world. What set her apart wasn't a single specialty, but her strategic rigor and ability to move comfortably between the needs of clients and the workings of large agencies – understanding how both sides think, where they get stuck, and how to get to better outcomes together.
Innovation has been the steady through-line: from the first waves of social media to today's advances in AI, she has always been drawn to new ideas, new tools, and new ways of working that make the work better. She believes marketing should be energizing, collaborative, and focused on helping clients win – not weighed down by complexity or old playbooks.
That belief led her to create Jetson – a modern platform built around smarter insights, simpler systems, and a more agile way of working that puts clients' interests at the center.