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Brooke Hovey has spent her career helping brands and agencies grow by asking better questions, trying new approaches, and refusing to accept "the way it's always been done." She started in the early days of digital storytelling at GCI, built the global client excellence program at Cohn & Wolfe, and went on to play key leadership, growth and innovation roles at BCW and, later, Burson – one of the industry's most iconic global agencies.

Across those chapters, Brooke worked with brands in nearly every sector and led teams around the world. What set her apart wasn't a single specialty, but her strategic rigor and ability to move comfortably between the needs of clients and the workings of large agencies – understanding how both sides think, where they get stuck, and how to get to better outcomes together.

Innovation has been the steady through-line: from the first waves of social media to today's advances in AI, she has always been drawn to new ideas, new tools, and new ways of working that make the work better. She believes marketing should be energizing, collaborative, and focused on helping clients win – not weighed down by complexity or old playbooks.

That belief led her to create Jetson – a modern platform built around smarter insights, simpler systems, and a more agile way of working that puts clients' interests at the center.